AU NATUREL..

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Carl's Jr.'s Super Bowl Ad Is Here, and What a Surprise, It Stars an Almost-Naked Woman! Charlotte McKinney takes the stage By Tim Nudd

Hold on to your patties, because Carl's Jr. just released an extended version of its regional Super Bowl ad, in which it shows even more skin than usual.

The spot, by 72andSunny, stars Charlotte McKinney—who according to a Google searchmight be the next Kate Upton (a claim supported by a subsequent Google Images search). The ad will air on the West Coast in the fast-food chain's markets.

It's called "Au Naturel," and indeed, it appears to show McKinney walking around in the buff—with suggestively shaped everyday objects strategically covering her up, à la Austin Powers. There is a twist at the end, of course.

Hold on to your patties, because Carl's Jr. just released an extended version of its regional Super Bowl ad, in which it shows even more skin than usual.

The spot, by 72andSunny, stars Charlotte McKinney—who according to a Google searchmight be the next Kate Upton (a claim supported by a subsequent Google Images search). The ad will air on the West Coast in the fast-food chain's markets.

It's called "Au Naturel," and indeed, it appears to show McKinney walking around in the buff—with suggestively shaped everyday objects strategically covering her up, à la Austin Powers. There is a twist at the end, of course.

"Charlotte McKinney loves going All-Natural, especially when it comes to her burger," says the brand. "Introducing fast food's first All-Natural Burger with grass-fed, free-range beef that has no added hormones, steroids, or antibiotics."

The ad was directed by RSA's Jake Scott, whose work includes last year's "Puppy Love" Super Bowl spot for Budwesier. So yeah, the guy has range.

CREDITS
Client: Carl's Jr.

Agency: 72andSunny
Chief Creative Officer/Founder: Glenn Cole
Group Creative Director:  Justin Hooper
Group Creative Director: Mick DiMaria
Creative Director: Mark Maziarz
Jr. Writer: Reilly Baker
Designer: Esther Kim
Director of Film Production: Sam Baerwald
Executive Film Producer: Molly McFarland
Film Producer: Brooke Horne
Film Production Coordinator: Taylor Stockwell
Group Brand Director: Judson Whigham
Brand Director: Alexis Coller
Brand Manager: Scott Vogelsong
Brand Coordinator: Anthony Fernandez
Group Business Affairs Director: Amy Jacobsen
Business Affairs Manager: Audra Brown
Business Affairs Manager: Maggie Pijanowski
Business Affairs Coordinator: Calli Howard
Group Strategy Director: Matt Johnson
Strategist: Eddie Moraga

Production Co.: RSA Films
Director: Jake Scott
Executive Producer: Tracie Norfleet
Producer: David Mitchell
Head of Production: Elicia Laport
Sales Rep: Shortlist

Post Production CO: Whitehouse Post
Editor: Rick Lawley
Assistant Editor: Devon Bradbury
Executive Producer: Joni Williamson
Producer: Evan Cunningham

Transfer: CO3
Colorist: Mike Pethel
Sr. Producer: Matt Moran

Visual EFX CO: JAMM Visual
VFX Supervisor: Jake Montgomery
VFX Supervisor: Andy Boyd
CG Supervisor: Jonathan Vaughn
Executive Producer: Asher Edwards

Sound Design + MIX: On Music & Sound
Composer: Chris Winston

source , Adweek, January 21, 2015, 12:38 PM EST

But , that was no surprise as we have seen before in the model of the big idea of the Eat Like You Mean It, which has taken the same face and almost as surprising as this previous video, watch the following ad for Carl's Jr. 

Hannah Ferguson and Paris Hilton take on" Texas" in the extended version of the The Texas BBQ Thickburger® commercial. 

We have to admit that the collection of Carl's Jr is very bold , and the mix between sex, senses, desire with burger ad is also an idea for sure you'll think twice about it before you go for it.

Now tell us if such idea of #EatLikeYouMeanIt can go in your country ?

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