4/08/2015

Help us improve the services of the universities and educational providers

Help us improve the services of the universities and educational providers by answering this survey ..

https://www.surveymonkey.com/s/FPXBBBG

thank you

2/12/2015

Why Agencies Are Hiring Top Execs at Such a Blistering Pace

Here's Why Agencies Are Hiring Top Execs at Such a Blistering Pace

Hungry for modern talent, growth and fresh ideas

Even in an industry increasingly defined by change, advertising agencies this year are making high-level moves at a blistering pace.

In the first six weeks of 2015, some 14 shops have made 19 new leadership hires, including 11 involving the role of creative chief. Some hires filled vacancies but many illustrate a desire for change. Young & Rubicam, for example, replaced its chief creative officers in New York, Chicago and San Francisco after each served several years. Similarly, TBWA installed a new head of New York, and MediaVest tapped a new president of investment.

Other agencies are simply heavying up, adding new leaders over existing ones, as McCann Erickson did last week with thehiring of Eric Silver as North American CCO and Bartle Bogle Hegarty did with the promotion of John Patroulis to New York creative chairman. As BBH North American CEO Pat Lafferty explained, "We wanted to send the message that bulking up in the creative area is absolutely how we wanted to continue to evolve as a leadership team."

What's driving these top-level hires is a frustration with the status quo and a desire for leaders with fresh ideas, according to agency bosses and an industry headhunter. In short, marketers want fast, flexible ads, and agencies need new types of executives to deliver the goods. Also, with marketers generally searching and spending more post- recession, agencies see an opportunity to invest in new talent and grab share.

"Solving a client problem is what we're in the business of, and clearly, with this many CCO changes, you can see [that] many are struggling to get their core product—the work—right," said TBWA global CEO Troy Ruhanen. "Get the thinking right and ahead of the client, and the outcome will be a strong, valued relationship."

Several of these changes follow the appointment of new CEOs last year. In sum, the suits have settled in, assessed what they need and are making their initial moves. TBWA's Ruhanen is a prime example of that. He installed insider Rob Schwartz as New York CEO in early January, six months after assuming the top job.

Cramer-Krasselt, which named new executive creative directors in Chicago (Ken Erke) and New York (Craig Markus), seized an opportunity to find nimble, entrepreneurial leaders after longtime creative chiefs exited for personal reasons. As vice chairman Marshall Ross noted, some 40 percent of the shop's revenue comes from digital and social media work, and that requires a new approach.

"Part of our motivation is to push that growth even further—not for the sake of it but because that's where consumers are and that's how we need to be telling our stories," said Ross, who's also CCO across C-K's four offices. "We need to be leveraging new muscle strength within the agency—analytics being one [example]. And a creative person who's into that becomes really helpful."

Headhunter Jay Haines of Grace Blue expects the executive shuffling to continue. After all, advertising is a hypercompetitive industry, and clearly there's room for improvement. "This has been most prevalent in the creative space thus far, and will now begin to play out across every discipline," Haines said. "The fascinating thing will now be to watch how this unfolds in the coming months and see who made the right changes."

By Andrew McMains, Feb 10, 2015

1/29/2015

Key & Peele has yet another skit about inventively named

The WEEKLY

Key and Peele Have Another Timely Ode to Football Player Names, But This Time Some Are Real

Ha Ha Clinton-Dix joins the ranks of Marmadune Shazbot

Well, it was inevitable: Key & Peele has yet another skit about inventively named (and coifed!) college football players, and they've taken the opportunity of the upcoming Super Bowl to promote it. And rather than simply featuring the comedians sporting a series of ridiculous wigs and accents, Comedy Central has tapped honest-to-God football players to fill in some of the spots.

The pantheon of fabulous names so far has included such gridiron luminaries as "Donkey Teeth" and "X-Wing @aliciousness," so the two have their work cut out for them this time around. Will the nation's supply of absurd names run dry before the end of the sketch? (Spoiler: No. No, it will not.)

Key & Peele, Drunk History and Inside Amy Schumer are probably Comedy Central's highest-profile successes from several years of commissioning and airing sketch comedy at an incredible rate—for a while it accounted for almost everything on the network in primetime. Now the pendulum is swinging back toward full-blown scripted half-hours, such as Review (one of our best shows of the year) and the upcoming Duty (recently ordered to pilot).

Key and Peele give the actual football players some of the less auspicious monikers in the bit below... wait, no, there's an actual player named Ha Ha Clinton-Dix, and all the others! The effect is very funny indeed. Check out the new promo and the last two editions under that. The show's Super Bowl special will air Friday, Jan. 30, at 10 p.m.

By Sam Thielman,Jan,AdWeek

For similar topics check out The WEEKLY

For Training inquiries Check out Here

How Should You Watch Super Bowl XLIX?

The WEEKLY

Flowchart: How Should You Watch Super Bowl XLIX?

And we've got some options for not watching, too

By Michelle Castillo,Jan, AdWeek

Should you watch the game on TV, computer or mobile? We can help you decide. Illustration: The Works

You don't need a big-screen TV to watch Super Bowl XLIX. With the growth of digital platforms, there's plenty of ways to view the game. Whether you're more comfortable keeping tabs in real time with social media or you just like to watch the 30-second spots, we've created this handy flow chart to help you navigate a plethora of options. Don't worry: For those of you who hate football and commercials, we've got you covered, too.

For similar topics check out The WEEKLY

For Training inquiries Check out Here

1/24/2015

Hyundai Super bowl Adviser

Latest Auto Brand to Skip Super Bowl XLIX: Hyundai Ends Seven-Year Streak

Yet More Room for Lexus, Nissan, Toyota, BMW, Kia and Mercedes

Hyundai has decided not to advertise in Super Bowl XLIX, snapping a streak of seven consecutive appearances in the game. It joins a growing list of automakers that frequently buy into the big game but are abstaining for 2015.

"While the Super Bowl is a great advertising property, Hyundai has decided to take a time out and won't be in the game this year," a spokeswoman said in an email.

Hyundai has typically run one or often two commercials in each Super Bowl since 2007. It used the recession-era 2009 Super Bowl to promote its recently introduced "Assurance" program, which promised to take back a car if the buyer subsequently lost his or her job.

In 2013, it ran a spot about a kid gathering a team to take on some bigger kids and another about using turbo to get away from road hazards. Last year it ran two commercials again, one with "Big Bang Theory" actor Johnny Galecki trying to woo a fellow Elantra driver, and the second showing a father repeatedly keeping his son from harm, ultimately teaching him to drive in a Genesis with automatic emergency brakes.

Auto brands in Super Bowl XLIX include Lexus, Nissan, Toyota, BMW, Kia and Mercedes-Benz, but the game won't be the kind of over-saturated demolition derby that viewers have gotten used to lately.

Recent Super Bowl advertisers that are sitting out 2015 include Audi, which had been an advertiser in the game since 2008; Volkswagen, the brand behind 2011's hit Super Bowl ad "The Force" and last year's "Wings"; General Motors, which ran two ads in 2014; Lincoln; Jaguar; Honda and Acura.

source,AdAge,By Nat Ives.

For similar topics check out The WEEKLY

For Training inquiries Check out Here

"IMMA SHOW YOU HOW BIG I AM" MUHAMMAD ALI & TOYOTA

Watch Toyota Super Bowl Spot Starring Paralympic Medalist Amy Purdy

Spot Voiced by Muhammad Ali

By Jeanine Poggi

Toyota has released one of its two upcoming Super Bowl commercials, this one featuring Paralympic medalist and "Dancing With The Stars" finalist Amy Purdy.

"How I Am" will appear in the first quarter of Super Bowl XLIX, airing on NBC on Feb. 1. The ad, which also features the voice of Muhammad Ali, is part of Toyota's "One Bold Choice Leads to Another" campaign for the new 2015 Toyota Camry.

The ad shows Ms. Purdy overcoming her disability with scenes of her running, snowboarding and ballroom dancing, set to Mr. Ali's famous "How Great I Am" speech.

Toyota will air a second spot in the big game during which will celebrate dads.

watch the video here

source,AdAge

For similar topics check out The WEEKLY

For Training inquiries Check out Here

1/21/2015

AU NATUREL..

The WEEKLY

Carl's Jr.'s Super Bowl Ad Is Here, and What a Surprise, It Stars an Almost-Naked Woman! Charlotte McKinney takes the stage By Tim Nudd

Hold on to your patties, because Carl's Jr. just released an extended version of its regional Super Bowl ad, in which it shows even more skin than usual.

The spot, by 72andSunny, stars Charlotte McKinney—who according to a Google searchmight be the next Kate Upton (a claim supported by a subsequent Google Images search). The ad will air on the West Coast in the fast-food chain's markets.

Hold on to your patties, because Carl's Jr. just released an extended version of its regional Super Bowl ad, in which it shows even more skin than usual.

It's called "Au Naturel," and indeed, it appears to show McKinney walking around in the buff—with suggestively shaped everyday objects strategically covering her up, à la Austin Powers. There is a twist at the end, of course.

"Charlotte McKinney loves going All-Natural, especially when it comes to her burger," says the brand. "Introducing fast food's first All-Natural Burger with grass-fed, free-range beef that has no added hormones, steroids, or antibiotics."

The ad was directed by RSA's Jake Scott, whose work includes last year's "Puppy Love" Super Bowl spot for Budwesier. So yeah, the guy has range.

CREDITS
Client: Carl's Jr.

Agency: 72andSunny
Chief Creative Officer/Founder: Glenn Cole
Group Creative Director: Justin Hooper
Group Creative Director: Mick DiMaria
Creative Director: Mark Maziarz
Jr. Writer: Reilly Baker
Designer: Esther Kim
Director of Film Production: Sam Baerwald
Executive Film Producer: Molly McFarland
Film Producer: Brooke Horne
Film Production Coordinator: Taylor Stockwell
Group Brand Director: Judson Whigham
Brand Director: Alexis Coller
Brand Manager: Scott Vogelsong
Brand Coordinator: Anthony Fernandez
Group Business Affairs Director: Amy Jacobsen
Business Affairs Manager: Audra Brown
Business Affairs Manager: Maggie Pijanowski
Business Affairs Coordinator: Calli Howard
Group Strategy Director: Matt Johnson
Strategist: Eddie Moraga

Production Co.: RSA Films
Director: Jake Scott
Executive Producer: Tracie Norfleet
Producer: David Mitchell
Head of Production: Elicia Laport
Sales Rep: Shortlist

Post Production CO: Whitehouse Post
Editor: Rick Lawley
Assistant Editor: Devon Bradbury
Executive Producer: Joni Williamson
Producer: Evan Cunningham

Transfer: CO3
Colorist: Mike Pethel
Sr. Producer: Matt Moran

Visual EFX CO: JAMM Visual
VFX Supervisor: Jake Montgomery
VFX Supervisor: Andy Boyd
CG Supervisor: Jonathan Vaughn
Executive Producer: Asher Edwards

Sound Design + MIX: On Music & Sound
Composer: Chris Winston

source , Adweek, January 21, 2015, 12:38 PM EST

But , that was no surprise as we have seen before in the model of the big idea of the Eat Like You Mean It, which has taken the same face and almost as surprising as this previous video, watch the following ad for Carl's Jr.

Hannah Ferguson and Paris Hilton take on" Texas" in the extended version of the The Texas BBQ Thickburger® commercial.

We have to admit that the collection of Carl's Jr is very bold , and the mix between sex, senses, desire with burger ad is also an idea for sure you'll think twice about it before you go for it.

Now tell us if such idea of #EatLikeYouMeanIt can go in your country ?

For similar topics check out The WEEKLY

For Training inquiries Check out Here

The ad that can kill Marlboro today

Do you believe that they created these ads in the old days!!!!
sorry for the inconvenient

For similar topics check out The WEEKLY

For Training inquiries Check out Here

1/15/2015

De Niro and DiCaprio Finally Team Up for a Film

The WEEKLY

Scorsese, De Niro and DiCaprio Finally Team Up for a Film, Which Turns Out to Be an Ad Check out the trailer

By Kristina Monllos

Martin Scorsese famously has two favorite actors: Robert De Niro and Leonardo DiCaprio. But De Niro and DiCaprio have never worked on a Scorsese project together—until now.

The trailer below, for a short film called The Audition, stars both actors and the director—and sets up a rivalry between De Niro and DiCaprio, with the two vying for the same acting role. The short film will reportedly be unveiled later this year—and will also feature Brad Pitt, for extra star power.

The catch? The whole thing is an elaborate advertisement for two casino resorts: City of Dreams Manila in the Philippines and Studio City Macao in China.

It seems that old rascal Scorsese has gotten De Niro and DiCaprio to venture to Manila and Macao to hang out with him at these resorts because these places are "incredible." As you can imagine, this short has everything: drinking, glamorized gambling and hijinks. Plus, De Niro is menacing and DiCaprio is still sporting that dreadul man-bun-and-beard combo.

Brett Ratner, a producer on the project, said in a statement: "This short film is a historic event because it is the first film ever to star such legendary actors as Robert De Niro, Leonardo DiCaprio and Brad Pitt in one film together."

He adds: "The cooperation between Mr. Scorsese and the Melco Crown Entertainment brand is synergistic because of the fact that Mr. Scorsese directed the film Casino starring Robert De Niro. Mr. Scorsese has collaborated with Mr. De Niro on eight films and with Mr. DiCaprio on five films and is working with Mr. Pitt for the first time. Our hope is that the trailer for The Audition gives audiences an early look into what will surely be an important cinematic experience directed by one of the most culturally influential directors in the history of Hollywood films. I look forward to the global premiere of the film at the launch of Studio City in mid-2015."

source: Adweek, January 15, 2015, 7:57 AM EST

For similar topics check out The WEEKLY

For Training inquiries Check out Here

1/12/2015

Integrated Marketing Communication Diploma (IMC)

Integrated Marketing Communication Diploma (IMC),

Course Outline

What will you Study?

Introduces students to the fundamentals of Integrated

Marketing Communications (IMC).

Students learn and apply the IMC planning process and

examine the role of integration to ensure consistency of

creative strategy and complementary ..

IMC: Foundation, Key Principles & Agency Structure
IMC Planning, Segmentation & Targeting
The Creative Message: Strategy & Execution
Traditional Media in IMC
Digital Media in IMC
Public Relations & Publicity
Direct Marketing & Sales Promotion
Measurement & Evaluation in IMC

Registration Form

http://goo.gl/Re9wAu