Integrated Marketing Communication Diploma (IMC),

Course Outline

What will you Study?

Introduces students to the fundamentals of Integrated 

Marketing Communications (IMC).

 Students learn and apply the IMC planning process and  

examine the role of integration to ensure consistency of 

creative strategy and complementary ..

• IMC: Foundation, Key Principles & Agency Structure
• IMC Planning, Segmentation & Targeting
• The Creative Message: Strategy & Execution
• Traditional Media in IMC
• Digital Media in IMC
• Public Relations & Publicity
• Direct Marketing & Sales Promotion
• Measurement & Evaluation in IMC

Registration Form

http://goo.gl/Re9wAu